Simplify is a management consulting and managerial training company whose mission is to develop evolutionary paths in client companies that arise from the integration of actions on human factors “People” and on the organization’s tools and coordination mechanisms “Tools”. The collaboration with Simplify started in 2017 with the development of the Communication Strategy dossier followed immediately by the Brand Identity Manual.

The Logo represents the action of evolutionary and creative forces, feeds a cyclic system where complexity and organicity alternate fueling the bonds and energies at stake. The use of Gestalt laws, whether it is the letter “S” or two “drops” in motion, perception moves between the two, reinforcing the idea that in each system always has a different way of looking at things. The associative processes capable of creating a structure are based on rules simple but summable exponentially. The logo as a base cell for the creation of different patterns to underline its aggregative potential.